Speakers

Chris Boivin

Professional headshot of Chris Boivin. He is wearing glasses and a crisp white shirt. Book shelves are in the background.

Chris Boivin has been using marketing and communications to help people and brands get the right message to the right people for 30 years. During the last eight years, he's led marketing at Jacksonville Public Library, Florida's largest library system with 21 locations and more than 650,000 cardholders. 

Boivin co-founded the Jacksonville, Florida, chapter of the American Marketing Association, serves on the board of the Library Marketing Conference Group, is a judge for EBSCO's John Cotton Dana Awards, and founded the Library Marketing Book Club (www.librarymarketingbookclub.org)—which currently has nearly 1,000 members.

He taught marketing as an adjunct professor at Florida State College at Jacksonville, and speaks at library marketing events across the U.S. and Canada. If you are a library marketer or library marketing enthusiast looking for a community of others facing the same challenges you are, please join the free Library Marketing Book Club at www.librarymarketingbookclub.org, or join the Facebook group at www.facebook.com/groups/librarymarketingbookclub.

Each month we read a different marketing 

or marketing-adjacent book together, and on the 4th Tuesday of the month we meet live on Zoom to talk about the book and about library marketing. We are frequently joined by our book's author who imparts additional wisdom and answers questions from the group.

Past guests represent many of today's top marketing minds, including: 

  • Seth Godinm, This Is Marketing
  • Cordelia Anderson, Library Marketing & Communications
  • Jay Baer, Youtility
  • Peter Bregman, 18 Minutes
  • Kathy Dempsey, The Accidental Library Marketer
  • Dan Gingiss, The Experience Maker
  • Ann Handley, Everybody Writes
  • Nancy Harhut, Using Behavioral Science in Marketing
  • April Sunshine Hawkins, Marketing Made Simple Podcast
  • Brittany Hodak, Superfans
  • Sally Hogshead, Fascinate
  • Dr. J.J. Peterson, Building a Storybrand & Marketing Made Simple)
  • Mark Aaron Polger, Library Marketing Basics, Library Signage & Wayfinding Design
  • Robert Rose, Content Marketing Strategy
  • Mark Schaefer, Marketing Rebellion
  • David Meerman Scott, The New Rules of Marketing & PR
  • Roy Schwartz, Smart Brevity
  • Scott Stratten, Unmarketing